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Research papers

Axe 'click'

The paper explores how the global communication campaign for the 2006 Axe variant 'Click' was researched using evolutionary insights as a foundation. A multi-layered approach comprising desk-research, expert interviews and consumer groups validated...

Catalogue: Congress 2006: Foresight
Authors: Andy Bloor, Alistair Millar, Jem Fawcus
Company: Firefish
September 17, 2006
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Citation

Bloor, Millar and Fawcus (2006a, September 17). Axe 'click'. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/axe-click-